Small Business SEO ndash The Big BIG Mistake

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You type in the name of your web site, ‘EPR Architects' into the search engines and fantastic news, the site is ranked at number 1 of the first page of the search results. So, does this mean you've decoded online marketing and don't need to do any small business SEO!

Unfortunately not, but it is a typical error for a small company to make. Unless you are a well-established brand, there will be quite few searches per month for the name of your company. Simply the visitors who already know of you will be typing your particular business name into Google so there will be few new customers to your site. What is significant is whether you happen to be observable to the prospective customers who do not understand you.

These people search for your products by typing in key words and phrases into the search engines and will frequently define an area region.
One easy method to know whether you need local Search Engine Optimization at all would be to check out how visible your site is always to customers.

Follow these 6 steps:

1.List all your products and services using one to three words.
2.List your entire brand terms.
3.Review industry association sites and see what words they use to describe to discuss your topic.
4.Ask your own team what words your customers use when asking or talking about the service or product.
Pagerank 5 Backlinks.Now test these words out on the two biggest search engines Google and Yahoo. If you only operate in a nearby geographical area then type this is after the keyword. For example, ‘recruiting services Birmingham'.
6.Against each word or phrase note down which whether you are on page 1 of the search engine results or not.

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In an area marketplace, where the number of searches per month are very little you need to maximise the amount of useful words and phrases your website ranks for and for each attain a top position 1-3. Being ranked below this even on page 1 will not create enough visitors in a neighborhood marketplace where the number of exact searches per month are usually small.

If you are not seeing these results in that case your website isn't reaching your potential market and would benefit significantly from some Affordable Search Engine Optimization Services designed for small businesses.