7 Reasons Why Your Business Needs a New Website
A few years ago, your business could rely on word of mouth, outdoor signage, and TV and radio ads to get new clients and grow revenue. But with the rise of digital marketing, those days are over. Now is the time to engage with your audience online—and the first place your prospects and customers are going to in order to check you out is your website. Is it working for you?
Here are seven reasons why your company could benefit from ditching the old and building something new. You can use SaaS development by IT Dev Group.
It’s Cheap
Sure, you probably saved a couple of bucks by building your business website yourself, using a template, or getting your cousin’s kid to do it, but unfortunately, people can tell. If your current site was developed and designed by an amateur, it probably doesn’t appropriately reflect the quality of your brand and won’t give you the results you expect. Let the professionals create a new website for your business—one that’s flawless and effective at helping you achieve your goals.
It Isn’t Mobile Friendly
More than fifty percent of online activity is taking place on smartphones and tablets, and this number is only expected to grow. As such, it’s absolutely essential for your website to be mobile friendly. Your pages need to display appropriately on smaller screens that are navigated with touch. If not, your text might be unreadable, your images might get distorted, and your links might be difficult to click. No one will stay on your website and deal with these issues—they’ll go straight to your competitor’s mobile-friendly site for a better user experience.
It’s Not Optimized for Search Engines
If your business website isn’t SEO friendly, you’re not going to get a high rank on search engines like Google, Yahoo!, and Bing. When you have a low rank, your website might show up on the fifth, tenth, or hundredth page of search results, which will make it unlikely that prospects and customers will find you. With a new website that’s SEO friendly, you can generate more leads.
It Has No Fresh Content
Content is key to a successful inbound marketing campaign. If your website doesn’t leave room for you to upload fresh content consistently, it’s going to hurt your business. With a new website, you can add a blog, a section for news updates, whitepapers, ebooks, case studies, infographics, and videos, or any other type of content that your audience will be interested in. This will help you widen the search terms you can use for SEO, position you as a thought leader, and attract prospects who are looking for information.
It’s Hard to Navigate
User-friendliness and ease of navigation are critical elements of your website. If your prospects and customers have to spend too much time to find what they’re looking for, they’ll give up and move on to your competitor’s site. There are simply too many choices in the marketplace for them to waste their time. But drastically changing your website’s navigation can be difficult and complex—so it’s much easier to just create a brand new website from scratch.
It Feels Outdated
An outdated website can cost you significant business, even if you’re at the top of your field. It can turn off your prospects and customers, damage your credibility, and ruin your image. If you use animated gifs, auto-play music, a flash intro, and out-of-date plugins, it’s time for a new website. A brand new website can bring you into the modern day—so your image isn’t stuck in 1995.
It Contains Old Business Information
Your company has likely grown over the years and if your website hasn’t grown side by side with you, it probably doesn’t represent your company effectively. You’ve added new services, dropped others, and changed staff members—have these changes been reflected in your site? If not, it’s time for a new website.
