How Social Media Can Help You Get New Customers

Of course, by now, you’re familiar with social media. You might have a Facebook, Twitter, or Instagram account of your own. But these social platforms aren’t just a great way to interact with your long-distance family members and friends, share what you ate for breakfast that morning, and post photos of your latest workout. They’re also effective channels to use in your company’s online marketing strategy. In fact, these platforms can help get you new customers. And as you know, the bigger your customer base, the more profits you’ll enjoy.

Here are some of the ways that social media can help you get new customers.

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Gain Brand Exposure

Small and mid-sizes companies have difficulty getting new customers because people aren’t familiar with their brands. The first step to getting more customers is to get your name out there and get some exposure, so people can familiarize themselves with your company, your products, and your services.

LinkedIn is the best platform to broadcast your message to other businesses in B2B marketing, while Facebook, Twitter, and Instagram are ideal for sharing your brand with consumers in B2C marketing.

The more people get to know your business—because you’re actively creating and sharing content and interacting in online communities, the more likely they are to turn into customers down the line.

Wider Reach

When you’re posting an ad on a billboard, you’re limiting yourself to the audience within that geographical area. When you’re cold calling prospects, you’re limiting yourself to the names on your list. And when you’re sending out mailed brochures, you’re limiting yourself to the people whose contact information you already have.

What if you could widen your reach in order to interact with people all over the city, the country, and the world? You can do so with social media. There are no boundaries when it comes to these virtual communities and networks. Social media is a critical business tool because it allows you to reach new audiences far and wide, so you can increase your customer base. You can generate a wealth of new leads—and you can do so for free.

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Build Trust and Credibility

In today’s digital world, buyers are more skeptical than ever before. They don’t trust ads or sales people. They are far more likely to listen to your message and believe what you’re saying if they’re finding information about your company, products, or services on their own.

So let them find what they’re looking for by posting consistently and frequently on these social platforms. Social media is a great way for you to build that trust that is now required to get new customers. You can share informative and educational content and establish an authoritative presence that will lead to better thought leadership, and in turn, more sales.

Creating and Maintaining Relationships

People crave interaction. They don’t want to deal with robots—they want to deal with humans. And when you create a presence on social media, you can humanize your brand. This will allow you to create and maintain critical relationships with prospects and customers. Join online communities and groups, post your thoughts and knowledge, and answer questions. The relationships you build through these activities will lead to strong loyalty for your brand.

Boost Your Organic Rank

When consumers have a problem or need, they go to the internet to find a solution. Their first stop, usually, is a search engine. Being active on social media and having your content shared on these platforms can help you get a higher online rank. And this will help you get found more easily on search engines in order to increase traffic to your website, which you can then convert into customers.

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